How We Create Capsule Collections: The Art Behind Every Collection at Capsuled Store

timeless fashion

Hi, it’s Alyona, founder of Capsuled Store, here with you🖤

As our winter capsule collection is coming soon, I’m thrilled to share with you the process behind creating our exclusive capsule wardrobes. Every collection is designed to be timeless, versatile, and inspired by the women who wear them. Here’s how we create our capsule wardrobes to simplify and elevate your style:

1. Looking Ahead: Analyzing Fashion Trends

Nearly a year before launching a new collection, we dive deep into fashion trend analysis. We study fashion shows from 30–50 international brands, focusing on the details to identify which trends will be relevant for the upcoming season.

This in-depth process helps us choose patterns, colors, and styles that will stand the test of time, ensuring our capsule wardrobes remain fresh and aligned with the latest fashion trends.

2. Selecting Timeless Trends for Your Capsule Wardrobe

Not every trend makes it into our capsule collections. We focus on timeless fashion trends — the ones that stay relevant and elevate your wardrobe season after season. Our goal is to bring you capsule wardrobe pieces that won’t feel outdated after a season, giving you versatile and stylish options that last.

3. The Woman Behind Every Capsule Collection

Each collection starts with inspiration — and that inspiration is always a woman. Whether it’s a woman I see walking down the street, a character in a movie, or even a historical figure, she sets the tone for the collection.

This helps guide us in designing capsule wardrobe pieces that are meaningful and empowering, giving you clothes that make you feel confident and stylish.

4. Building a Functional Capsule

Designing a capsule collection begins with choosing the key piece — the hero item. From there, I focus on styling and building the capsule around it, ensuring each piece complements the others.

The goal is to create a cohesive color palette, perfect fits, and versatile pieces that can be mixed and matched to create multiple looks. This process ensures your capsule wardrobe offers maximum style with minimal pieces.

5. Refining Capsule Pieces for Perfection

While our initial capsule collections may feature up to 20 items, we refine the selection to include only the most versatile, high-quality pieces. After testing samples and focusing on functionality, we choose the items that will best serve your wardrobe, giving you timeless, durable, and stylish pieces that are designed to last.

The Urban Edit: Our Upcoming Capsule

The Urban Edit

I’m excited to tell you a bit about The Urban Edit, our next capsule. It’s a perfect mix of formal and casual pieces designed for the rhythm of modern city life.

Made for the sophisticated woman on the go, this capsule seamlessly blends formal elegance with casual comfort. Each piece is timeless, effortlessly transitioning from work to leisure and everything in between.

With The Urban Edit, you’ll find the perfect balance of modern style and timeless design — clothes that make getting ready in the morning effortless and stylish.

I can’t wait for you to see it! <3

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