SHOP OUR BESTSELLERS
Discover our most-loved designs, refined for everyday elegance.
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Rosie Blazer
Regular price LE 2,450.00Regular priceUnit price per -
Hilda Vest
Regular price LE 1,750.00Regular priceUnit price per -
Clair Classic Vest
Regular price LE 1,600.00Regular priceUnit price per -
Clair Loose Pants
Regular price LE 1,650.00Regular priceUnit price per
Selections
Selections are thoughtfully curated outfit sets from our capsule collections, offered at a special price when purchased together.
They make it easier to shop complete, versatile looks without the guesswork.
Our Core Values
We design with purpose. Every piece is created to serve a clear function, fit seamlessly into a wardrobe, and last beyond trends.
Timeless Simplicity
We believe simplicity is powerful.
In an overwhelming world, we offer calm — quiet confidence through timeless, thoughtfully designed pieces.
Not trend-driven, but made to be worn and loved for years to come.
Conscious Living
We’re here to make fashion feel good again — on the skin, on the mind, and on the planet.
Through capsule collections, we support mindful shopping and intentional wardrobes, where every piece has a purpose and function.
Effortless Empowerment
When dressing feels easy, confidence flows naturally.
We create clothes that support you — so you can focus on what really matters.
Our biggest dream is to help every woman show up fully.
Timeless Simplicity
We believe simplicity is powerful.
In an overwhelming world, we offer calm — quiet confidence through timeless, thoughtfully designed pieces.
Not trend-driven, but made to be worn and loved for years to come.
Conscious Living
We’re here to make fashion feel good again — on the skin, on the mind, and on the planet.
Through capsule collections, we support mindful shopping and intentional wardrobes, where every piece has a purpose and function.
Effortless Empowerment
When dressing feels easy, confidence flows naturally.
We create clothes that support you — so you can focus on what really matters.
Our biggest dream is to help every woman show up fully.
We’re proud to be a local brand with a global mindset — born out of necessity and creativity during challenging times in Egypt. For Egypt.
